![]() Sergey Portnov, Parimatch CEO, said: “Parimatch has a strong culture of entrepreneurship and exploring new trends and markets, so partnering with Everton as the brand enters the UK marketplace is massive for us. “We have been impressed with Parimatch’s commitment to both innovation and ingenuity and we look forward to working together to deliver maximum exposure in their key markets, while offering an official betting service to our fanbase within those territories.” Parimatch’s exclusive rights in CIS and Europe – as well as their rights to promote their brand in the UK – fits perfectly with our commercial strategy as we diversify opportunities in many of our sector categories. “This regionally-focused deal is an important addition to our partnerships roster. Two years ago, the Parimatch Foundation was launched to promote health and wellbeing through education and community participation in sports.Īlan McTavish, Commercial Director at Everton Football Club, said: “We are delighted to welcome Parimatch, another dynamic international brand with strong growth potential, to our portfolio of commercial partners. The company is known for its innovation and entrepreneurship, corporate culture and its commitment to nurturing new talent to grow the brand internationally. In July 2018 Parimatch became the official betting and wagering partner for the UFC in Europe, Middle East and Africa and also holds partnership agreements in football and the growing esports sector. Parimatch is one of the most popular betting brands in the CIS region and, as part of its partnership with Everton, aims to increase awareness and customer acquisition in key markets, supporting the brand's imminent launch of a new site specifically created for customers in Great Britain and solidifying its position within existing pan-European territories. Parimatch’s UK site will launch on 1 October. The company’s branding will appear on LED perimeter and ribbon boards at Goodison Park on matchdays and Parimatch will also be visible across the Club’s online platforms, in line with age and territory restrictions. The two-year agreement sees the global betting and technology company become the Club’s ‘Official Betting Partner’ in Europe and the Commonwealth of Independent States (CIS) and includes marketing rights to promote the brand in the UK. Everton Football Club has further expanded its partnership portfolio by signing up Parimatch as the Club’s ‘Official Betting Partner’. ![]()
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